All Content Copyright emyvale.net

BACK

Monday, November 12th was an important day for Silver Hill Farm as a delegation from Singapore visited the Headquarters in Emyvale on a fact-finding mission and to cement the relationship with Silver Hill duck. The Executive Chairman of the Tung Lok Group in Singapore Andrew Tjioe, together with his business partner and celebrity chef, Susur Lee, the Asian Distributor for Silver Hill Farm, Ron Lim and the Senior Vice- President of the Tung Lok Group, Jocelyn Tjioe were given a complete tour of the Silver Hill Farm process and when they arrived back at HQ the Minister for Business, Enterprise and Innovation, Heather Humpheys had arrived and an exchange of information took place ending with a promise from Minister Humphreys that she would call with Andrew in Singapore when she was on the next Business Delegation to the Asian countries. The CEO of Silver Hill Farm, Michael Briody, welcomed the visitors and the Minister and gave some facts and figures of their trade with the Asian market and how it was expanding. Minister Humphreys spoke of the pride and confidence she has in Silver Hill and its produce and that it is obvious that everyone involved in Silver Hill are committed to ensuring a top class product and top class service. Andrew then told of how he got to know Silver Hill duckling and stated that now he only uses Silver Hill Duck as his customers love it. He said that he was very impressed with everything he witnessed today as he was taken through the entire process. He uses around 4,000 Silver Hill duck each week. He then introduced a new venture called ‘Duckland’ which will be a Restaurant offering a wide ranging menu of Silver Hill Duck and he called on his Chef Susur to describe the venture. He described his work on preparing the menu and told how he is convinced that the Silver Hill duckis the best in the world and that the customers love it and they are expert as duck is a main dish in their country. They will also have other Irish produce like lamb and beer and other Irish items on the menu. He is very excited about the venture as he is confident that it will be a major success and that this is in small way due to the fact that they will be serving Silver Hill duck. Gifts were then exchanged and everyone was invited to lunch and no need to ask what was on the menu! Afterwards the delegation headed to Monaghan Mushrooms.

Back Row Left to Right – Ron Lim – Asian Distributor – Silver Hill Farm Barry Cullen – Head of Sales – Silver Hill Farm Chef Susur Lee – Canadian Celebrity Chef Front Row Left to Right -  Jocelyn Tjioe - Senior Vice President – Tung Lok Group Minster Heather Humphreys - Minister for Business, Enterprise, and Innovation Andrew Tjioe – Executive Chairman – Tung Lok Group Micheál Briody – CEO – Silver Hill Farm